5, cov teeb meem tam sim no nyob hauv Suav teb
A. noj
Nrog kev nrawm nrawm ntawm tib neeg lub neej nyob rau xyoo tas los no, Tuam Tshoj tus Instant Noodle kev lag luam tau tsim sai. Tsis tas li ntawd, qhov tshwm sim ntawm cov khoom siv tam sim no uas them ntau dua rau kev lag luam thiab kev noj qab haus huv tam sim no, Tuam Tshoj Instant Missant tau txais kev loj hlob. Qhov tshwm sim ntawm kev tshwm sim hauv 2020 tau ntxiv kev nce qib kev loj hlob ntawm kev noj ntawm cov noodles noodles hauv Suav teb. Nrog kev tswj tau zoo ntawm kev kis mob, kev noj tau kuj tau tsis lees paub. Raws li cov ntaub ntawv, kev noj ntawm cov noodles tam sim no hauv Suav (suav nrog Hong Kong) yuav ncav cuag 431.99 txhiab xyoo nyob rau hauv 2021, ib xyoos-nyob rau-xyoo txo tau ntawm 5.1%.
B. Tawm
Nyob rau hauv cov nqe lus ntawm cov zis, txawm hais tias kev noj ntawm cov noodles tam sim no hauv Suav teb yog nce raws li tag nrho, cov zis tau ntawm kev poob qis. Raws li cov ntaub ntawv, cov zis ntawm cov mij tsis muaj dab tsi hauv Suav teb yuav yog 5.1296 lab tons hauv 2021, cia 7.9% xyoo nyob rau xyoo.
Los ntawm kev faib khoom ntawm Tuam Tshoj tam sim no cov khoom siv tsis muaj ntau yam rau cov khoom siv tsis zoo, thiab lwm lub xeev Tshwj xeeb, hauv 2021, lub xeev siab tshaj plaws hauv Suav teb cov khoom noj muaj 1054000 Tons, 532000 Tons thiab 343000 Tons feem
C. Kev ua lag luam loj
Los ntawm cov kev pom ntawm kev ua lag luam loj, nrog kev loj hlob txuas ntxiv ntawm Tuam Tshoj Instant Noodle Kev thov tau thov nyob rau hauv xyoo tsis ntev los no, kev lag luam tam sim no tseem muaj nce zuj zus. Raws li cov ntaub ntawv, kev ua lag luam loj ntawm Tuam Tshoj lub infant noodle kev lag luam hauv 2020 yuav yog 105.36 billion yuan, li 13% xyoo nyob rau xyoo.
D. Tus naj npawb ntawm cov lag luam
Raws li qhov xwm txheej ntawm Instant Noodle lag luam hauv Suav teb, muaj 5032 tam sim no moov muaj kev lag luam cuam tshuam hauv Suav teb. Nyob rau hauv xyoo tsis ntev los no, kev cuv npe ntawm Instant Nodle ntsig txog cov lag luam hauv Suav teb tau hloov pauv. Xyoo 2016-2019, tus naj npawb ntawm kev sau npe cov lag luam hauv Suav teb tam sim no tsis muaj kev lag luam noodle pom tias nce qib. Xyoo 2019, tus naj npawb ntawm kev sau npe cov lag luam yog 665, uas yog qhov loj tshaj plaws nyob rau xyoo tas los no. Tom qab ntawd, tus naj npawb ntawm kev sau npe cov lag luam pib poob qis. Los ntawm 2021, tus naj npawb ntawm kev sau npe cov lag luam yuav yog 195, nqis 65% xyoo nyob rau xyoo.
6, cov qauv sib tw
Kev Ua Lag Luam Qauv
Los ntawm kev ua lag luam qauv ntawm Tuam Tshoj lub khw muag khoom noj muaj txiaj ntsig zoo, thiab kev lag luam tsis zoo, thiab Jinmailang thiab Jinmailang, ntawm tus tswv tau raug subordinate rau dingxin thoob ntiaj teb. Tshwj xeeb, nyob rau hauv 2021, lub Cr3 ntawm Tuam Tshoj lub lag luam nooDle kev lag luam yuav yog 5,5%, thiab kev ua lag luam hauv kev ua lag luam yuav suav rau 11.4%.
7, Kev Loj Hlob Qauv
Nrog kev loj hlob ntawm tib neeg cov nyiaj tau los thiab kev txhim kho txuas ntxiv ntawm cov neeg muaj kev ua neej nyob rau qhov zoo dua, saj thiab ntau yam ntawm cov noodles tam sim no. Qhov kev hloov pauv no yog ob qho tag nrho cov kev sib tw tsis muaj tseeb thiab muaj lub sijhawm zoo rau kev lag luam tsis muaj peev xwm rov qab ua lawv txoj haujlwm. Raws li cov kev saib xyuas kev nyab xeeb cov zaub mov nruj hauv Suav teb, cov kev lag luam tau nce, uas tau tshaj tawm txoj sia nyob ntawm fittest hauv kev lag luam noodle. Tsuas yog los ntawm tas li kev txhim kho cov khoom lag luam tshiab thiab ntsib cov neeg siv khoom noj tuaj yeem muaj kev lag luam tsis muaj sia nyob rau yav tom ntej. Cov qib tag nrho ntawm cov kev lag luam noodle tau txhim kho, uas yog qhov ua rau muaj kev ruaj khov, ruaj khov thiab kev txhim kho zoo ntawm kev lag luam. Tsis tas li ntawd, cov kev ncig ncig ntawm lub instant noodle kev lag luam tau nyob rau hauv tus txheej txheem ntawm kev hloov pauv tas mus li. Ntxiv rau cov tsoos offline raws xws li cov faib khoom thiab cov chaw muag khoom, online channel kuj tseem ua si ib qho kev ua haujlwm tsis txaus ntseeg. Kev sib txuas online tsoo cov qauv qub, ncaj qha txuas tuam ntxhab thiab cov neeg siv khoom, txo cov neeg siv khoom hauv nruab nrab, thiab pab txhawb cov neeg siv khoom kom tau txais cov ntaub ntawv khoom tau yooj yim. Tshwj xeeb, cov tshiab tawm tshiab tshiab tawm video, nyob hauv nruab nrab thiab tshaj tawm tawm tswv yim muab cov khoom lag luam noodle kom txhawb nqa lawv hom thiab khoom lag luam. Qhov kev sib tw ntawm online thiab offline diversified raws li kev nthuav dav los nthuav cov kev lag luam kev muag khoom thiab nqa ntau lub sijhawm rau kev lag luam.
Lub Sijhawm Post: Oct-31-2022